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A coffee import business plan should identify the country or countries from which you’ll be exporting and their current supply of coffee beans in today’s market. Assuming you plan to import into the U.S., it is also wise to address the laws that govern your business and the distribution channels you will use for sales (whether they are ultimately wholesale or retail). The coffee market is strong worldwide, but fair trade and organic movements are driving consumer sentiment and making the profiles of importers/producers more important than ever before. That is something your business plan will need to address. Also important:

• What types of coffee are you importing?
• What is the average quantity of a shipment?
• What is your average COGS?
• Where are your buyers stateside?
• How many shipments will occur per month?

The coffee import business plan should include a pro forma financial model that provides details for investors (or the bank) about the timeline of your purchases and your sales. The plan should include a sales forecast and break-even point (both tied to assumptions) along with a cash flow, profit and loss table, and a balance sheet for your company. The first year post-funding – whether you are a start-up or an existing business – should be shown in a monthly format in the appendix as well. The coffee import business plan is a document we are very familiar with at MasterPlans, as our team has worked on a wide variety of import/export and food wholesaling business models 






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Apart from water, tea is the most popular beverage in the world. This fact often surprises Americans living in a country that has had little to do with tea since the Revolutionary War. The situation is quite different elsewhere, however. For millions of drinkers across the globe, tea engenders the kind of enthusiasm commonly associated with lovers of fine wines. Like fine wine, tea is debated, savored, and treasured for its almost endless variety of subtle flavors. Indeed, in terms of its complexity, variety, and worldwide appeal, tea could be called the "non-alcoholic wine."

Although all tea comes from the same plant, Camellia Sinensis, nearly infinite variations in growing conditions, pickings, and processing result in over 2000 varieties in China alone. In short, tea is the most diverse food product in the world.

There are three different basic tea markets: the traditional teabag market, the burgeoning bottled beverage market, and the specialty loose market. The first two markets are well represented by major companies; yet, as the true tea aficionado quickly discovers, as does the lover of fine wines, that the highest quality is seldom the result of mass marketing. Thus, it is to the third area, the specialty loose tea market, that the tea lover must turn for the satisfaction that only the finest loose teas can provide.

As interest in fine, loose tea continues to grow in the United States, a number of companies have entered the market. Unfortunately, some of these companies labor under the misconception that tea needs to be redefined to be successful in America. Too often the result has been an over-reliance on stylish blends, fruity flavors, and cleverly packaged products. The simple truth is that tea hardly needs this sort of help. Tea's 5000-year history is ample evidence that its popularity is eternal. Tea does not need reinventing, only experiencing -- a fact understood by a growing number of tea drinkers who desire the uniquely satisfying experience that only real tea provides. For too long, Americans have found it difficult to obtain the kind of high quality tea and knowledgeable service more commonly available in Europe and parts of Asia.


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While cocoa originated in Central America over 5000 years ago, its popularity and production has spread globally. We look at the nations that lead the world in cocoa production.

Chocolate means many things to different people: it can be a special treat, a guilty pleasure, or a delicacy to be mulled and evaluated much like wine. But for many people around the globe, it’s also serious industry. By 2016, the global chocolate market will be worth $98.3 billion.

Chocolate is made from cocoa beans, which, logically, grow on cacao trees. Historians believe that chocolate consumption originated in the Pre-Columbian societies of Central America at least five millennia ago. Today, however, the production and consumption of this sweet treat is a complex world trade network


Unsurprisingly, most of the top 10 cocoa-producing countries come from warm, wet climates similar to where the bean originated. However, nations across four continents make the top 10, and the largest contingent does not comes from the Americas, with four of the top five nations found in Africa


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